Marketing every property doesn't mean creating value.
In premium segment properties, I always prioritize meeting with the property owner.
In my real estate activities, I always prioritize creating attractive value.
I always prefer not to be involved in the process rather than doing incomplete work.
In the portfolios we authorize, we create a portfolio-specific marketing and sales strategy, and I manage the entire process with high motivation and discipline.
Two weeks ago, a property owner in Beşiktaş who wanted to rent out their residence apartment expressed their desire to work with me.
In premium segment real estate, I always prioritize meeting with the property owner first.
Because real estate is sold or rented together with the property owner.
To use a football analogy, football is a game played against an opponent.
Therefore, the property owner's level of motivation, approach, and awareness are important determinants in managing the real estate at the maximum level.
He stated that he couldn't understand this and that he was in a hurry.
Since I know the current market standards in Beşiktaş, especially in the sale and rental management of residence apartments, I found it appropriate to proceed with the process step by step.
When he said I needed to see the apartment, the real estate consultant who currently has the key said that he could only show the apartment if I had a client.
I informed him that I could conduct a valuation based on the existing video, as I had previously processed a similar apartment format in the project in question.
After creating my valuation report and the marketing efforts I planned to undertake to find the right tenant, I requested a visit, but he said he was very busy.
As a last resort, I suggested a video call to present my work, after which I would send him my findings. He stated that a video call was unnecessary.
I then indicated that I preferred not to do the work at all rather than doing incomplete work, and withdrew from the process.
In a prime location like Beşiktaş, managing sales and rental processes in a residential project with high focus, knowledge, and an effective organizational structure is extremely important.
I have been closely following real estate management processes in residential projects in the Beşiktaş region for 6 years.
The process is managed with low efficiency, and the biggest losses are suffered by property owners. Property owners stepping outside their comfort zones will provide them with tangible benefits.
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