On the Comfort Zone Offered to Real Estate Owners by a Competent Real Estate Agent..
Yesterday, we had a phone call with the property owner of a commercial property I was working on selling.
Yesterday, we had a phone call with the property owner of a commercial property I was working on selling.
After our conversation, the level we lowered the price to was the level we had previously received an offer from and the property owner had said he would never sell at that price.
After hanging up the phone, I thought about this. Why did the property owner, who had said he would never lower the price to that level until now, accept it now?
The intensity, scope and content of the marketing work I have done in the past period gave the property owner the opportunity to think about this.
“All the marketing work that could be done for the sale of my property has been done, this is the result. If I want to sell, I need to lower the price under changing market conditions.”
In my opinion, for a property owner who decides to sell his real estate, which is the most valuable material asset in his life, having peace of mind both during the sales process and after the sale is completed is a very valuable comfort zone.
The function of a competent real estate agent is right here. In fact, it is at the center of the issue.
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